— About Me —
My name is Marc S. Lindfors. I am a Professional Design Consultant and Branding Specialist based in Brooklyn. As a multidisciplinary Designer, my focus is on User Interface, User Experience, Visual Design, and Brand Strategy. From Lean Methodologies, Ideation Processes, Product Design, User Research, Personas, Competitive Analysis, Usability Testing, Rapid Wireframing & Prototyping, Interaction Design, Mobile App Design, Logo Design, Digital Illustrations, Photography, Typography, Iconography, and User-Centered Approaches to design better products - I got you covered.
As a Visual Designer, I have over 10 years of professional experience developing commercial designs for a diverse group of clientele in a variety of industries, inclusive of tech start-ups, apparel, film, marketing and advertising agencies. As a multidisciplinary designer obsessed with precision and details having provided a full range of creative services, including concept development, creative development, art direction, branding and editorial for print, as well as web and mobile applications.
I work with small to mid-size businesses and tech start-ups. If you're thinking of starting a business, pushing out a digital product, or already have one going, having a Designer that can cover all aspects of design should be in the forefront of your business arsenal - this is where I can help. Too many businesses spends thousands of dollars on websites and apps only to find out later that their goals aren't being met and their business hasn't grown as expected. I'll help you identify the business goals behind your project and deliver a solution that not only looks great, but helps your business grow beyond what you invest into it. From Print, Web, and Mobile Design solutions, you have a partner in me. If you want to chat design, please feel free to call, email, text, or Skype me and I'll be happy to answer any questions or concerns you may have.
When taking on the creative challenges of any projects, my main focus is on the end-to-end strategic branding, mapping clients’ creative needs for effective communication channels, and matching objectives with a wide variety of graphics, visual art tools, and approaches. My professional goal is to develop strategic vision and creative solutions by offering a broad range of capabilities that cover the full cycle of brand development.
"My goal is to provide 100% customer satisfaction and ensure that my clients are extensively involved throughout the creative process and are happy with the end-result...In simpler terms, it's because I give a shit:)" - Marc S. Lindfors
I am also a strong supporter and advocate for non-profit organizations in the tech industry and provide discounted rates to organizations making significant contributions to our people and planet. I've been fortunate enough to have worked on innovative applications in Healthcare and the Education Sector and have always found it the most rewarding type of work with a real sense of purpose and would like to continue down this path. If you're an organization looking to push the boundaries in healthcare or disrupt the education sector to create better access to high-quality learning to kids across the globe where high level education is not within reach, then I want to hear from you and partner with you. Drop me a line and tell me your story!
Services and Specialties includes, but not limited to the following:
UI/UX Design/Visual Design
Image Manipulations and effects
Key Art and Visual Design
Vector and Raster Illustrations
Cartoon-Style Illustrations/Sketch Art
Template Design and Mock-ups
Apparel Graphics/Custom and Licensed
Product Photography/Photo Retouching
Keynote Presentations/Stills and Animated
Squarespace and Mailchimp
Mobile UI Design
Advanced Graphic Design
Responsive Web Design
Wireframing and Prototyping
Typography and Iconography
UX/UI Methodologies and Approaches
The Art of Listening (to clients' needs)
Ideation > User Research > Competitive Analysis > Sketch Concepts > Wireframes > Wireframe Prototype > User Testing - Feedback > High Fidelity Mockups > InVision Prototype > Create Style Guide / Interaction Requirements > Oversee Development with an iterative approach to ensure shit gets done right.
My Day-to-Day Tools
My software expertise is in Sketch, Photoshop, Illustrator, Affinity Designer, Affinity Photo, InVision for Prototyping. For more complex animations and transitions, I use Flinto and Principle to create intuitive gestures and interactions for a tighter UX. As a designer for over 10 years, I'm also very proficient with InDesign for packaging and layout work, collateral materials, among others. My design-style for certain projects can be completely out-of-the-box and eclectic as well as versatile to tailor services to the needs of any design project. My academic background is in Visual Communications and Business Management. This background has allowed me from an early start to apply all the necessary elements of effective communication through designs, specifically in capturing the interest of the user/audience and staying within the production budget.
Whether you’re bringing a new idea to life or disrupting a popular industry, I’ll help validate your idea, research your audience, set appropriate business goals, and acquire new users through my goal-oriented design process. I also work closely with developers here in NYC that I've been working with for years if you need your designs developed or I can work closely with yours to ensure the designs are executed perfectly. If you need to impress investors, I’ve got that covered too.
Redesigns & Rebranding
I often work with businesses to redesign existing products or do rebranding efforts or services in an effort to increase sales, drive leads, and beat the competition. Design firms can be very expensive and it’s often difficult to communicate directly with the people doing the work. However, many freelancers fail to understand the business aspects of your project. As a seasoned consultant, I’ll identify the underlying problems you’re facing and design a solution that will help your business grow.
If you have ongoing design needs - whether it be Branding, UI/UX, or monthly Ad-Hoc projects, ask me about establishing a monthly retainer arrangement so I can strategically help your business grow over time. I can deliver top-notch design solutions that solves your toughest business problems.