As aVisual Designer, My Specialties Are…

  • Native Applications (iOS, Android, ++)

    Your mobile app is going to compete with over 6 million others for the attention of your target audience. In order to succeed, your app must be thoughtfully planned, carefully strategized, and purposefully designed. There's no room for error.

    Before you commit to building a native app, make sure that a mobile website isn’t a reasonable (and more cost-effective) alternative. Native mobile apps typically offer better performance and a superior user experience, but can be extremely expensive to design and build. Each change will require a designer, developer, and app store update.

    Mobile websites offer a much broader audience reach due to their online accessibility. They're much more cost-effective and work on any screen size or device with just one set of code. However, they typically offer an inferior user experience and can’t leverage some of the devices native capabilities. No matter what you need from your mobile experience, I'll guide you towards the most appropriate solution. Whether it’s for Android, iOS, Kiosk, etc - I can help you.

  • Web Apps & Sites (Digital Products)

    Your product, platform, tool, or system is fundamental to the success of your business. Whether it’s an internal software tool that empowers your employees to do their job effectively or the platform your users engage with on a daily basis, your product can help your business grow toward success or decline into failure.

    That’s why these types of products require custom design and development — to guarantee the best possible experience for your users and to help you reach your business goals. We will craft a beautiful design system that will be easy to update and evolve your product over time.

    A strategically designed product can save your employees hours of time each week by making tasks more efficient, help your platform grow by engaging more users, or simplify tasks that make the users work easier and more intuitive. If your business relies on a custom product, you’ll need a carefully planned and strategically designed solution to help meet your business goals. I can also connect you with the right development team that I will work with to ensure that your digital product is exactly the way I designed it based on your vision.

  • Full Stack Branding (or Rebranding)

    When starting a business or keeping one going, it is important to know your brand. Set your business up for long-term success with a brand strategy & marketing plan that will bring your competitive positioning to life. Understanding Branding & Rebranding, Brand Naming & Taglines, Positioning & Messaging, along with Brand Story & Purpose is an important aspect of your business that should not be overlooked.

    Maintain a cohesive identity with a brand system. Establish your logos, fonts, colors and more, for consistency and unity. From Logo Design, Brand Identity Design, Brand Style Guides, and Branded Touch Points, I will guide you. Tell your brand’s story while maximizing leads, with custom designed solutions that will out-perform your competition!

    I will combine strategy, design and growth into my brand building process so your brand cuts through the noise, delivers a clear message and gets results. Often times, with the right positioning and the way your product or service is percieved can make a world of difference.

For Startups

For Startups

Whether you’re bringing a new idea to life or disrupting a popular industry, I’ll help validate your idea, research your audience, set appropriate business goals, and acquire new users through my goal-oriented design process. I also work closely with developers here in NYC that I've been working with for years if you need your designs developed or I can work closely with yours to ensure the designs are executed perfectly. If you need to impress investors, I’ve got that covered.

Redesigns & Rebranding

I often work with businesses to redesign existing products or do rebranding efforts or services in an effort to increase sales, drive leads, and beat the competition. Design firms can be very expensive and it’s often difficult to communicate directly with the people doing the work. However, many freelancers fail to understand the business aspects of your project. As a seasoned consultant, I’ll identify the underlying problems you’re facing and design a solution that will help your business grow.

Ongoing Partnerships

Ongoing Partnerships

If you have ongoing design needs - whether it be Branding, UI/UX, or monthly Ad-Hoc projects, ask me about establishing a monthly retainer arrangement so I can strategically help your business grow over time. I can deliver top-notch design solutions that solves your toughest business problems.